Smart decisions start with better intelligence. We provide customer intelligence and analytical solutions that help organizations improve acquisition, engagement, and profitability using their own customer data.
Learn More Meet the TeamWe do not sell personal data.
We do not trade identity numbers.
We enable insights, responsibly.
Our Customer Intelligence Platform enriches client-owned datasets with derived indicators that support smart, commercial, and risk-aware decision-making.
Clients retain full ownership of their customer data at all times.
We support organizations in designing, optimizing, and governing their customer intelligence strategies.
Consulting engagements are insight-led, commercially focused, and compliance-aware.
Our Digital Activation capability enables clients to convert intelligence into outcomes. Using analytics-driven targeting and omni-channel execution, we support:
Digital services are designed to complement the Customer Intelligence Platform and are executed within strict governance and consent frameworks.
Clients securely supply their own customer datasets, over which they already have lawful processing rights.
Data is processed within Analytic Insights' controlled environment using proprietary analytics, segmentation logic, and modeling techniques.
Clients receive enriched outputs containing derived indicators only. No raw personal data is sold, shared, or commercialized.
Clients remain in control of how insights are applied within their own systems and decision processes.
Analytic Insights was built with governance and ethical analytics at its core. Our operating model aligns with the Protection of Personal Information Act (POPIA) and internationally recognized data processing principles.
Our focus is responsible intelligence, not data exploitation.
Analytic Insights (PTY) Ltd is a customer intelligence and analytics firm focused on enabling responsible, insight-led decision-making within regulated environments.
We help organisations derive actionable intelligence from their own customer data, while maintaining strict standards of data governance, ethics, and regulatory alignment.
The company was founded by Pramod Penceliah, who brings almost two decades of experience in marketing analytics, credit risk, and data-driven decisioning across insurance, banking, telecommunications, financial services, and retail. He has also been involved in research initiatives with the University of Cape Town's Institute of Strategic Marketing, exploring the use of alternative data and analytics within compliant and inclusion-focused frameworks, including work presented to UNIDO.
Our philosophy is simple: advanced analytics must be commercially effective, ethically grounded, and compliant by design.
We work with organisations that prioritise long-term trust, governance, and sustainable growth.
If you would like to learn more about our solutions, request a demonstration, or discuss your customer intelligence requirements, please contact us.
info@analyticinsights.co.za (+27) 82 488 7306Ready to transform your data into actionable intelligence? Get in touch today.