Leadership & Key Personnel

Pramod Penceliah has 16 years' experience within the information services and analytics sector, with a professional background spanning credit bureaus, decisioning platforms, and regulated data environments.

His experience includes roles at Experian Credit Bureau, XDS Credit Bureau, Principa Decisions (Transaction Capital), Data Discovery, Leadpod Data, and Provenir.

His expertise covers customer analytics, credit and risk decisioning, marketing intelligence, and the responsible application of data-driven models within regulated industries including financial services, insurance, telecommunications, and retail.

Pramod is an affiliate of the UCT Liberty Institute of Strategic Marketing, contributing to applied research and thought leadership related to customer intelligence, governance, and ethical data usage.

Managing Director – Information Services, Analytics & Data Governance

Thuli Buthelezi is responsible for the oversight and governance of Analytic Insights' digital activation and execution capability. She has over 10 years' experience in marketing and digital operations across regulated and consumer-facing industries.

She is Google Marketing certified and an alumnus of the Red & Yellow Creative School of Business.

Her experience includes managing and governing marketing operations and budgets across financial services, telecommunications, banking, insurance, and retail.

Her role focuses on ensuring that digital execution is aligned with customer consent frameworks, data governance requirements, and accountable performance measurement.

Director: Digital – Marketing Governance & Execution

Cleopatra Davids is a Project Manager with 4 years' experience in campaign delivery, operational coordination, and project governance within data-driven environments.

She is qualified in Project Management and is currently studying towards Information Services.

Her responsibilities include coordinating technical delivery, enforcing process controls, and ensuring that analytics and campaign activities are executed in line with agreed operational, security, and governance standards.

Project Manager – Delivery & Operational Governance

Jan Linde has over 20 years' experience in operational leadership within the micro-loans and vehicle finance sectors, operating in regulated, credit-led environments.

His background includes operational management within financial services, experience working with credit bureaus and regulated data providers, and oversight of operational processes, controls, and delivery consistency.

As Operations Manager, Jan is responsible for operational governance, execution oversight, and ensuring that Analytic Insights' activities are supported by appropriate processes, controls, and accountability structures.

Operations Manager – Operational Oversight & Governance